RELATED BOOKS
Sports and Energy Drinks
Language: en
Pages: 602
Authors: Alexandru Grumezescu, Alina-Maria Holban
Categories: Technology & Engineering
Type: BOOK - Published: 2019-05-14 - Publisher: Woodhead Publishing

Sports and Energy Drinks, Volume 10 in The Science of Beverages series, is the first single-volume resource to focus on the science behind these beverages-for-purpose products. As consumers seek ways to effectively replenish key nutrients after strenuous activity—while also balancing calories and vitamin intake—sports and energy drinks is one of the fastest growing markets in the industry. From protein to fruit, athlete to adolescent consumption, this book explores the key issues and challenges in developing products that meet consumer demand in a safe-and-effective manner. This series takes a multidisciplinary approach to help research and development professionals understand the scientific complexities of these unique beverages. As demand for sports and energy drinks is growing and with a more competitive market, this timely and useful resource will equip industry professionals with the tools they need to create new and innovative health-promoting products. Presents new findings on the health effects of sports and energy drinks Provides research analysis of existing products to promote new product innovation Includes information on trace minerals to promote safety and quality
Sports and energy drinks
Language: en
Pages: 66
Authors: Alexandru Grumezescu, Alina-Maria Holban
Categories: Technology & Engineering
Type: BOOK - Published: 2009 - Publisher:

Books about Sports and energy drinks
Sports and Energy Drinks - UK - August 2016
Language: en
Pages:
Authors: Alexandru Grumezescu, Alina-Maria Holban
Categories: Technology & Engineering
Type: BOOK - Published: - Publisher:

Books about Sports and Energy Drinks - UK - August 2016
Sports and Energy Drinks, UK, September 2011
Language: en
Pages:
Authors: Mintel International Group Ltd
Categories: Technology & Engineering
Type: BOOK - Published: 2011 - Publisher:

Books about Sports and Energy Drinks, UK, September 2011
Sport and Exercise Medicine for Pharmacists
Language: en
Pages: 354
Authors: Steven B. Kayne
Categories: Medical
Type: BOOK - Published: 2006 - Publisher: Pharmaceutical Press

As a result of health promotion and changes in lifestyle, increasing numbers of people are taking part in sporting activities. This is an authoritative and practical introduction to the prevention and treatment of injuries and ailments commonly experienced in sport and exercise and will equip pharmacists with the knowledge they need to provide patients, participating at whatever level, with evidence-based advice on sport and exercise-related health matters.
Nutrition for Sport and Exercise
Language: en
Pages: 624
Authors: Marie Dunford, J. Andrew Doyle
Categories: Medical
Type: BOOK - Published: 2014-02-07 - Publisher: Cengage Learning

Insightful, well-organized, and clearly written, NUTRITION FOR SPORT AND EXERCISE, 3rd Edition, integrates nutrition and exercise physiology principles, emphasizing scientific reasoning and examining research studies to illuminate the evidence for current nutritional recommendations. The authors carefully illustrate the connections between exercise, nutrition, and, the ultimate goals: optimal performance and health. In addition to explaining the rationale behind the recommendations made to athletes, this text helps instructors and students translate these recommendations to specific plans for the appropriate amount and type of foods, beverages, and/or supplements to support training, performance, and recovery. First and foremost, this book is scientifically sound and evidence-based, but it also is filled with practical nutrition information to demonstrate the application of the material. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Nutritional Supplements in Sports and Exercise
Language: en
Pages: 522
Authors: Mike Greenwood, Douglas Kalman, Jose Antonio
Categories: Science
Type: BOOK - Published: 2008-11-16 - Publisher: Springer Science & Business Media

In the ever-growing field of sports nutrition and nutritional supplementation, it is imperative to have a comprehensive and extensive guide, which is exactly what Nutritional Supplements in Sports and Exercise provides. The editors and authors have skillfully structured their research and findings as they deliver an accessible wealth of knowledge to the general population, while also maintaining academic and professional integrity through quality based and advanced scientific research, which renders it useful in the professional environment by sports nutritionists, exercise physiologists, strength and conditioning/personal trainers, athletic trainers, registered dietitians, college/ professional sports affiliates, and academic programs. Not only does Nutritional Supplements in Sports and Exercise significantly cover the physical aspects of supplement usage, but it also expands its breadth as it notes the psychological effects upon users and discusses its various governmental regulations, and attempts to understand the future of nutritional supplements as the industry continues its likely growth. Nutritional Supplements in Sports and Exercise covers a timely subject, and offers interested readers knowledgeable insight into a rising industry plagued by concerns and question.
Essentials of Global Marketing
Language: en
Pages: 494
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education

"Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and the Apple iPhone to provide cutting edge examples of the theory in the real world. The book breaks new ground with the quality and extensiveness of its supporting interactive features, which include multiple choice quizzes for every chapter that can be downloaded onto your iPod, and video case studies on internationally recognised companies such as Land Rover and Tata.
Creating Value
Language: en
Pages: 224
Authors: Laura R. Oswald
Categories: Business & Economics
Type: BOOK - Published: 2015-01-22 - Publisher: Oxford University Press, USA

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Sport and Exercise Nutrition
Language: en
Pages: 416
Authors: Susan A. Lanham-New, Samantha Stear, Susan Shirreffs, Adam Collins
Categories: Medical
Type: BOOK - Published: 2011-08-10 - Publisher: John Wiley & Sons

Please note that digital editions do not include all the illustrations found in the printed book. Now widely adopted on courses throughout the world, the prestigious Nutrition Society Textbook series provides students with the scientific basics in nutrition in the context of a systems and disease approach rather than on a nutrient by nutrient basis. In addition books provide a means to enable teachers and students to explore the core principles of nutrition and to apply these throughout their training to foster critical thinking at all times. This NS Textbook on Sport and Exercise Nutrition has been written to cover the latest information on the science and practice of sport and exercise nutrition. A key concept behind this textbook is that it aims to combine the viewpoints of world leading nutrition experts from both academia/research and a practical stand point. Plus where necessary there are additional practitioner based authors to ensure theory is translated into practice for each chapter in the form of either ‘practice tips' or ‘information sheets' at the end of relevant chapters. The textbook in essence can be divided into three distinct but integrated parts: Part 1: covers the key components of the science that supports the practice of sport and exercise nutrition including comprehensive reviews on: nutrients both in general and as exercise fuels; exercise physiology; hydration, micronutrients; and supplements. Part 2: moves into focusing on specific nutrition strategies to support different types of training including: resistance; power/sprint; middle distance/speed endurance; endurance; technical/skill, team; and specific competition nutrition needs. The unique format of this textbook is that it breaks down nutrition support into training specific as opposed to the traditional sport specific support. This reflects the majority of current sport and exercise requirements of the need to undertake concurrent training and therefore facilitating targeted nutrition support to the different training components through the various macro and micro training cycles. Part 3: explores some of the practical issues encountered in working in the sport and exercise nutrition field and includes key sport related topics such as: disability sport; weight management; eating disorders; bone and gut health; immunity; injury; travel; and special populations and situations. READERSHIP: Students of nutrition and dietetics at both undergraduate and postgraduate level. All those working in the field of nutrition and related health sciences.
Nutrition and Mental Performance
Language: en
Pages: 376
Authors: Leigh Riby, Michael Smith, Jonathan Foster
Categories: Psychology
Type: BOOK - Published: 2012-04-26 - Publisher: Macmillan International Higher Education

Behind the headlines linking nutrition and IQ lie fascinating questions for psychologists and nutritionists to tackle: what is the real evidence for the link between cognition and nutrition? What can it tell us about the way that nutrients and the brain interact, and how does this affect our mental health? The first book of its kind, Nutrition and Mental Performance takes a unique lifespan perspective, providing an absorbing account of this thriving area of psychology. It unpicks the evidence and covers topical themes including the impact of energy drinks and herbal extracts on health. With insightful contributions from a collection of internationally renowned academics and professionals, this will be the keystone text for students of psychology and nutrition studies at all levels.
The Dental Hygienist's Guide to Nutritional Care - E-Book
Language: en
Pages: 472
Authors: Cynthia A. Stegeman, Judi Ratliff Davis
Categories: Medical
Type: BOOK - Published: 2014-03-25 - Publisher: Elsevier Health Sciences

The Dental Hygienist's Guide to Nutritional Care, 4th Edition, is specifically tailored to address relevant nutritional concerns for both practicing hygienists and dental hygiene students alike. Written by an author team with experience in both disciplines, this full-color text offers a balanced and comprehensive view of how nutrition affects dental health. In addition to basic nutritional advice relevant for dental hygienists, coverage also includes current nutritional concerns, such as high-protein diets, bottled water versus tap water, the latest Dietary Guidelines for Americans, and the new (ChooseMyPlate.gov graphic and food guidance system. A new chapter on biochemistry expands coverage of a topic that is addressed on the dental hygiene board exam. No other nutritional guide in dental hygiene offers so much! NEW! Biochemistry chapter provides foundational concepts that support content throughout the book and also address coverage on the National Board Dental Hygiene Examination (NBDHE). NEW! Updated coverage includes new content on fluoride, vitamin D, calcium, the latest Dietary Guidelines for Americans, the new ChooseMyPlate.gov graphic and food guidance system, and the latest research in this dynamic field. NEW! Full-color photographs and illustrations showcase current federal guidelines and exemplify the types of foods that supply various macro- and micronutrients. NEW! Practice quizzes allow you to test your comprehension along with instant feedback and remediation to address strengths and weaknesses. NEW information on relevant cultural issues, such as: Pros and cons of popular high-protein diets Vitamin D deficiency in the United States Vitamin/mineral supplements Information on bottled water, energy drinks, and sports drinks UPDATED content addresses the newly released MyPyramid dietary guidelines! FULL-COLOR design better illustrates concepts, especially the effects vitamin deficiency can have on the oral cavity.